This show is a part of my thesis project. In my thesis I was exploring the possibilities on how scientific design can be poetic. Scientific data is mostly represented rationally, conventionally. But what if sometimes clarifying and explaining scientific functions is not enough to engage viewers. Through our imaginative involvement with visual work, we give ourselves access to a broad range of meaning, significance. As a viewer I want to look at something interesting, exciting, which will make me think, look at it more, not just get the information. Conventional infographics and clear scientific posters don’t excite me.
In this exhibition I tried to make scientific information more engaging, to create this new experience, by transforming this space, emerging the viewer into subject, having some interactive elements and I wanted people to learn more.